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Media Tool Kit for Young Progressives

Friday, 30 January 2015

Media and communications work can make or break a political or electoral campaign. Existing media institutions are  fast (and in this digital age, even instantaneous), effective, and cost-efficient channels for spreading information and  political messages by any interested party with the means and the energy, from global conglomerates or national  governments armed with public relations machineries to a smart-alecky teenager fueled by caffeine and hormones. 

An incisive article in a newspaper can lead to the collapse of a government. Video footage shown on TV or viewed  on Youtube can fuel public outrage that may lead to lawmakers enacting new laws or doing away with old ones.  Effective communications work can produce messages and symbols (e.g. meme, see below) that can consolidate  consensus for a particular political perspective, for example, rally public support for a politician or pillory a political  opponent.

View PDF - Media Tool Kit

Socdem Asia Secretariat
Unit 3E Suite 122, No. 122 Maginhawa Street,
Teachers Village East, Diliman 1101 NCR, Philippines
Tel. No.: (+632) 7903 2396